The Agenda Setting Function Theory

It was developed by Maxwell Mccombs and Donald Shaw. The study was published on 1972. They found a correlation between issues voters believed were important. This theory suggest that the more a news is published the more the people would recognized, meaning they are trying to instill things in oppose to what they believe. They did the study in 1968 with a presidential election in America.

  • media shapes and filter reality 
  • the more the media concentrate on an issue, the more it will seem important

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