The Hypodermic Needle Theory

It is a theory that states that when a message is produced, the message is received and accepted byt the audience. This was used in the Nazi propaganda, meaning to matter your belief you will accept the message and would have some type of influence by it.

  • The theory was developed in the 1920s and 1935s
  • Linear communication 
  • Passive audience 
  • No individual difference 

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